The countdown begins

Only 5 days into my Masters capstone course and I’m already counting down the days (and hours) till graduation in May. 58 days left and I’m thoroughly exhausted. My days have consisted of work, dinner, thesis, sleep, repeat. I’m not sure how long I can keep this up but I’m going to keep trying. No use getting this far to start getting lazy.

When I’m not focused on my countdown, I’m spending  some quality time with my new client, American Red Cross. Our campaign goal is to increase and retain blood donors between the ages of 18-24. This is a fun cause and audience to work with. I can see a lot of social media and PR tactics getting integrated into this campaign. So far I’ve done a ton of extensive research on the client, industry, competitors and external environment. Next week I start digging deeper on the target audience, which will include some primary research as well as secondary (an online survey and a focus group is required). I’m still overwhelmed and my “big idea” hasn’t come to me yet but I’m confident it will.

This week has flown by and I image the next 8 will as well. Here’s to hoping!