The Power of Print Campaign
- At April 13, 2010
- By Elicia Potter
- In Blog
0
On March first, leaders of the top magazine publishing companies united to launch “The Power of Print” campaign promoting the vitality of magazines as a media vehicle. The campaign will run for 7 months and nearly 100 magazine titles will run full page ads touting magazine’s advantages over the disadvantages of the internet. Headlines like “We surf the Internet. We swim in Magazines.” will be accompanied by iconic imagery first published in America’s most popular magazines.
Read More»iPad Info Graphic
- At April 10, 2010
- By Elicia Potter
- In Blog
- 0
Here’s a great information graphic on the new iPad created by designer John Kumahara and account planner Johnathan Bonnel from data gathered between April 1-6, 2010.
A new approach to corporate websites
- At April 8, 2010
- By Elicia Potter
- In Blog
- 1
Full service ad agency BooneOakley has bucked the tired old trend of HTML based corporate websites and is experimenting using linked YouTube videos as their online experience. The outcome is a very seamless, creative and compelling new approach on a corporate website. It’s entertaining, easy to use and it certainly highlights their creativity and innovation which appears to be one of their key differentiators. Plus using YouTube allows for user commenting which encourages 2 way conversations between the BooneOakly team and their customers—key to forming long lasting relationships.
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