A new approach to corporate websites

Full service ad agency BooneOakley has bucked the tired old trend of HTML based corporate websites and is experimenting using linked YouTube videos as their online experience. The outcome is a very seamless, creative and compelling new approach on a corporate website. It’s entertaining, easy to use and it certainly highlights their creativity and innovation which appears to be one of their key differentiators. Plus using YouTube allows for user commenting which encourages 2 way conversations between the BooneOakly team and their customers—key to forming long lasting relationships.

It appears the creative industry has embraced this new approach as the “site” is a 2010 SXSW Interactive Award winner. But I wonder the reaction from their clients and other decision makers. Is it too innovative that traditionalists have a difficult time catching on? Has the new approach increased sales?  Awareness? I also wonder about accessibility, as there isn’t an option for closed captions or a link to download a transcript. Maybe something to think about for BooneOakley 2.0.