About Me

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A member of the International Academy of Digital Arts and Sciences and International Academy of the Visual Arts, Elicia Potter has a diverse background in the creative industry, serving as a creative director, graphic designer, user-experience designer and communications strategist. She has led and contributed to award-winning print, web, multimedia, and consulting projects from conception to implementation for both corporate clients and government agencies such as: The EPA, Sprint, BellSouth, RefWorks, FDIC, USAID, the Smithsonian Institution, National Association of Manufacturers, the World Bank, the Chertoff Group, National Archives’ Presidential Libraries and many more. Elicia’s diverse experience and commitment to a quality, user-centered end product enable her to deliver creative solutions that exceed client expectations and have been internationally recognized by major award bodies such as the Davey Awards, the Communicator Awards, MarCom Awards, Webby Awards, Summit Creative Awards, and Creativity Awards.

Education

• MS Integrated Marketing Communications
• BA Studio Art/Graphic Design

Memberships

• Associate Member of the International Academy of Digital Arts and Sciences (IADAS)
• Member of the International Academy of the Visual Arts (IAVA)

Relevant Skills

• User-centered web design
• Interaction design
• Heuristic analysis
• Information architecture
• CSS/XHTML
• Content Management Systems
• Branding
• Marketing collateral design
• Creative/Art direction
• Creative strategy
• Integrated marketing communication strategy

Testimonials

Elicia is a tremendous asset to Information Experts (IE). Her talent and professionalism, combined with her technical expertise and communication skills makes her a very valuable asset to her colleagues at IE. Her friendly and confident nature allows her to easily connect with clients and coworkers. Elicia has been great to work with and I rely heavily on her consultation in support of design, usability, branding and messaging tasks. In addition, Elicia’s consistent management, insight and attention to detail allows me, as a project manager, to turn my focus to other project matters with the assurance that her responsibilities will all be met.
— Mario Loundermon, Project Manager, Information Experts

Elicia has a great sense of design while managing time and resources on the projects she is assigned. Aside from her being an awesome designer/leader, she is a great person, she takes the time to learn the people she works with and leads and is flexible with their needs.
— Ben Sterling, Sr. Web Developer/Software Engineer, AKQA

Elicia is the gold standard for creativity and innovation when it comes to print and interactive design. Her ability to grasp the client’s vision and then transform that vision into a compelling visual experience is phenomenal. The extensive awards collection that IE has generated over the years is directly attributed to the IE design team, of which Elicia is an essential component. I feel very fortunate to have Elicia as part of the Information Experts family.
— Marissa Levin, CEO, Information Experts