Thrift Savings Plan Interactive DVD

Employer: Information Experts

The Client: Federal Retirement Thrift Investment Board

Project Description: FRTIB approached us to develop an interactive training  DVD for civilian and uniformed services members to promote the Thrift Savings Plan’s L-Fund. The objective was to help position the program as a valuable and credible retirement investment option among the target audience and current participants, and to create a DVD user experience that was both fun and supportive of program objectives.

Project Role: Heuristic Analysis, Creative Strategy, concept, preliminary comps, art direction

Awards: Webby Official Honoree, W3 Award, Communicator Award, Davey Award, MarCom Award, Creativity Award, Summit Award

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