Branded Entertainment

Short films have always been had their place in the entertainment industry but only recently have short films been used to subtly sell a product. With the invention of TIVO and DVRs, television viewers can fast-forward through commercials and advertisements whenever they please. Brand messages are reaching fewer and fewer people and therefore marketers are looking for other more engaging methods of delivering messages. Short films are becoming the new media choice of many large companies, such as BMW, Volvo, and Ritz Carlton. These films allow marketers to incorporate messaging, brand associations, and product images within an entertaining storyline.