Making complex ideas easy to understand

If you haven’t yet heard of Common Craft, you soon will. This 2 person team located in Seattle, WA translated a passion of explanation into an online phenomenon called Common Craft.

Launching your company’s website (Part 1)

Are you contemplating redesigning your company’s corporate website and don’t know where to start? We know how you feel. My employers, Information Experts, just launched our company website last month and the process isn’t for the faint at heart. The experience is similar to one a hair stylist would live through if she cut her own hair.  This should be easy, right? She cuts the hair of her clients everyday so this should be a piece of cake. But the expectations are high and the pressure is on to outperform the work she performs for her clients. After all, she’d be a walking billboard for her own work, right? So it has to be perfect.

We understand her pain.