Launching your company’s website (Part 2)

Recently, I shared some ideas on how to approach designing/developing your own corporate website and today I’d like to share some of my favorite corporate websites out there. These companies have taken the traditional idea of a website and injected their own personalities and unique technical solutions into each making them unique and most important, memorable.

Launching your company’s website (Part 1)

Are you contemplating redesigning your company’s corporate website and don’t know where to start? We know how you feel. My employers, Information Experts, just launched our company website last month and the process isn’t for the faint at heart. The experience is similar to one a hair stylist would live through if she cut her own hair.  This should be easy, right? She cuts the hair of her clients everyday so this should be a piece of cake. But the expectations are high and the pressure is on to outperform the work she performs for her clients. After all, she’d be a walking billboard for her own work, right? So it has to be perfect.

We understand her pain.

A new approach to corporate websites

Full service ad agency BooneOakley has bucked the tired old trend of HTML based corporate websites and is experimenting using linked YouTube videos as their online experience. The outcome is a very seamless, creative and compelling new approach on a corporate website. It’s entertaining, easy to use and it certainly highlights their creativity and innovation which appears to be one of their key differentiators. Plus using YouTube allows for user commenting which encourages 2 way conversations between the BooneOakly team and their customers—key to forming long lasting relationships.